Charity Engine did explain this one. They said that their target audience is intentionally the less tech-savvy, as this is where a lot of untapped potential compute power can be found. The BOINC community has a fairly limited supply compared to the all the average computer users who wouldn't think to go to BOINC.
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Oh dear, if this is their motivation, I would go for malicious as they profit with 33% from that work. If they would not take any money out of this it would be another matter, but since they do...