I will say conveying that you can make money doing the same thing you do on other social media sites should be part of the pitch. Just need a catchy way to say it in a handful of words.
Then also a focus on the sub cultures of this community. Go after all the musicians out there. All the cooking enthusiasts, etc.
Whatever the wonderful artists of steemit come up with I will print out a put around all my RE networking events. I get a nice Office depot discount on print supplies so 100 flyers is economical still.
Awesome!