When you can visit an online business directory, you will find that various products are segregated under categories. Some websites also provide the list of popular categories like vacation, technology, health & beauty, gifts, personal finance and home. The popular product categories are derived out of the searches which users generally choose when they visit that website.
Now, let's say I want to search for a mobile phone. I can go to any online business directory and under the popular category of Technology, I will find a link to mobile phones along with a host of other options like Digital cameras, Plasma television, Laptops, etc. When I click on mobile phones, it takes me to a list of websites where mobile phones are on sale. Some of the options are also websites of popular mobile phones.
Another category is also the related searches category. This is very useful when you are searching for multiple options like say planning a Holiday. I can go to a category named travel and the website will show websites related to flights and hotels. Some even provide links to popular tourist destinations. If I do not want to choose popular product categories or related searches categories, I can use the search engine of the online business directory. I can just enter my own string of words and get links to the desired product or service.
Not everyone who logs on to the internet is familiar with the various websites which provide information on different categories. Online business directory is very useful to such people. It is also an excellent source of information for new internet users. Many elderly people are also not very familiar with the use of internet and such websites can provide a good learning experience. They can always revisit the websites at the later date.
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Internet marketing is the general promotion of services and goods through the internet or online. It may also be termed as iMarketing which is its abbreviation, online, digital, web, search or e-marketing. iMarketing may not be done via the internet only, but also via the email and wireless media as well.
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