If we look at the Premier League for example, the fans are happy with a new owner with money(Chelsea, Newcastle,etc.) but they will turn on you the second you try to change the structures of the game or a league. There is not enough money in the world to sacrifice over hundred years of tradition.
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I was going to mention it. Chelsea, PSG, Manchester City, and now Newcastle are projects with winning titles and growing the club as the end goal. Even with their brand success, they still aim to win titles. Compare that to Arsenal and United who if it wasn't for the pain to their brand, they wouldn't have cared about improving the club.