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They were always going to keep pushing that price up and up just like they do with tickets to live events. I have kind of stopped even looking at the cost of attending local professional events because I already know what the price is going to be...ridiculous is what it always ends up being. This overpricing simply punishes people for not doing piracy, which is what almost everyone I know does that watches these things at home. Me, I will go to a bar that pays extortionate prices to have the rights to air it.