I also found it a bit complex initially but it's actually simple. Once you start, you will begin to understand it more. This is my second season of playing it and I can say I now understand the gimmicks fully. There are prices as stake at the end of the season.
And yes, there are millions of FPL managers each season, sharing a post such as this on twitter and other social media will be a great way of inviting fpl managers to hive. They can come and talk about their teams and earn in the process.