Correct, I was referring to his television company though. I had a think about it and it was called TBS or Turner Broadcasting Company. The NWA became WCW later or at least WCW absorbed all of their top talent and made it much, much larger. I recall NWA events that were televised having a studio audience of maybe 100 people. It's kind of funny to think about it being that small of an event these days.
They were funny because the stars would be wrestling jobbers you have never heard of and the stars were obviously going to win yet we all still tuned in!