People who don't live in USA or Canada rarely get behind American Football. I think we are all just products of our environments. Just look at how crazy popular cricket is in India.. I don't know anyone that could even name a single cricket player :)
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There is a bit of a cult following for the NFL here in Australia and over in Germany too. You can see it in the amount of international NFL players. If London gets a franchise I think itll launch globally
I have heard about the potential of expansion into London but I think logistically speaking that would be really difficult to pull off especially for West Coast USA teams. A friend of mine who lives in the UK says that the exhibition NFL matches that they have in Wembley sell out really fast though.
It would be huge. The failing of the Toronto Wolfpack in the rugby league is a worry though