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I remember seeing him posting about this a year ago but hadn't seen anything about it since the split. Depending on how they go about implementing the ads it could be a huge win for hive. Even if it is not large amounts at the start, ad revenue will be used to create buy pressure on the token. We can use it as a marketing tool. We can offer people a reason to buy hive and to create on hive.

We could see the first token with a proper existing economy in a few years that crosses into content creation, gaming, investment, online purchases and hopefully a debit card if the application for crypto.com is successful.

Earn hive for your content and spend it in real life. Just transfer straight to your crypto card and it's ready to go. No waiting time. No transfer fees. It's a no brainer.

With a higher price more people will join and with ads to create a buying pressure there is money to offset the selling and create a positive cycle of earning and use.

Yeah, I think it can be big, and if you have thoughts about how it can be implemented for best results, perhaps you can provide input to @imwatsi. Now is the time.

I hopped over to his post earlier and had a few comments with him. Just to give some thoughts and he seemed to be looking along the same lines as me even if there will need to be some more intermediary services to supply ads in the future. I think it will take a work around to get to what i am looking at but he is making a good start for it.
It definite progress anyway.