I see. That makes sense for me to some extend. Then tech stays techy and everything happens on level 2. That solves the issue of marketing towards users.
There is still marketing towards developers on the table. Certainly, some faces could help gather here more DApps.
And onboarding can be made easy, Leofinance proves it. But it rarely is. When I speak to people coming to Hive creating the account is almost always an issue.