I think what is holding back hive is that businesses don’t know where to start with hive. Don’t know who to go to for the information that would be valuable for them. For instance if I told an online magazine they could reward their users with their own token ( or hive ) on their website and they ask “so how do I get started ?” I can’t just say “go to the business integration section here”
But if that same magazine could go and start their token with their credit card and then run a plug in to integrate hive and their token on their web magazine it would be an easy process. The plug in could send them up sells and info> “hey , did you know if you stake hive you can blah blah >hey did you know that you can delegate hive/ your token to community members and have them do work on your behalf? Here is how it works....
The point I’m trying to make is there isn’t anything for businesses to easily buy into that would be of value to them and their customers .....yet.