I would begin by asking the simple question "what is Hive supposed to be really good at?" And what is its unique value proposition in the current space?
Then we need to make sure people know that simple one sentence.
I see so much going on that is all over the place from interest on HBD to and other DeFi ideas. What vision are these ideas meant to support? How do they help in realizing it or improving the value proposition? It's as if people just hope to add some burns here or staking rewards there without having a fucking clue about what problem we're trying to solve to begin with.