Hive needs to make money out of content. Every other website on the web does it, but hive (front ends) think there are smarter then the hole internet economic.
With ads and permanent demand, reward good authors would make a lot of sense.
Also it would be a place to earn as an author long-term rewards, without being the bitch of a big ad seller.
Yep. Use that ad revenue to buy up the coin similar to what LEO is doing. Right now, the money flow is a one way street and that isn't sustainable.
curator votes up ---> authors powers down ----> dump it -----> curator buys.