還記得上個世紀八〇、九〇年代，那是玩具反斗城最輝煌的年代，當時實體玩具市場蓬勃發展，無論是芭比娃娃、變形金剛、樂高積木，還是任天堂或是 PlayStation 的最新遊戲主機，都能在這裡找到，那時候的玩具反斗城，不只是零售商，更像是一個孩子們的夢想樂園。
我曾經在美國旅遊時，經過一家三層樓高的玩具反斗城店面，裡面真的是琳瑯滿目的各式玩具，孩子走進去時，眼睛會發亮，就連我走進去，也是東摸西翻，看到不少童年時，父母不肯給我買的玩具，整個童心大起，那種強烈的視覺衝擊，加上賣場的歡樂的音樂氛圍，無庸置疑地，它不虧為當時的實體零售的王者。
好景不常，不知道那一年，我看到玩具反斗城宣告倒閉的新聞，真是令我意想不到，那麼大的品牌企業，居然會倒閉，玩具反斗城的結束，也代表了電商時代的崛起，沒想到，我在逛賣場時，居然重新看到玩具反斗城這品牌，它是起死回生了嗎？
當我走到賣場九樓的玩具反斗城櫃位時，真的是玩具反斗城，但是它的佔地面積不大，玩具沒像以前那樣多元多樣，賣的是《航海王》、《吉伊卡哇》、《寶可夢》等商品，還有一些生活雜貨及盲盒，好像賣的商品和我常逛的快閃店差不多，要我說和一般的快閃店相較，玩具反斗城有甚麼特色，好像就是代理較多的IP品牌，我認為玩具反斗城可能重新定位在潮流玩具店這個戰場。
看來玩具反斗城正在嘗試轉型，我的內心有些失落，但又有些欣慰，我懷念那個人們能親手觸摸玩具，及試玩各式新穎玩具的巨大玩具城，但是，玩具反斗城能夠浴火重生，轉型為我認知的潮流玩具店，延續生機，又是給予期待，難怪人們常說，「世界上唯一不變的，就是改變。」
I still remember the 1980s and 1990s; it is the golden age of Toys "R" Us. Back then, the physical toy market was booming. Whether it was Barbie dolls, Transformers, LEGO sets, or the latest Nintendo and PlayStation consoles, you could find them all there. Toys "R" Us wasn’t just a retailer; it was a dreamland for kids.
When I was traveling in the U.S., I once passed by a three-story Toys "R" Us store. Inside, there were endless rows of toys — so many that any child walking in would have their eyes light up. Even I couldn’t resist; I started picking things up here and there, spotting toys my parents never bought me when I was little. The sheer visual impact, combined with the cheerful music playing in the store, made it clear why Toys "R" Us was once the undisputed king of retail.
But good times never last forever. I can’t remember which year it was, but I saw the shocking news that Toys "R" Us had declared bankruptcy. I couldn’t believe such a huge brand could go under. Its fall also marked the rise of online shopping. Not long ago, I was wandering through a department store and, to my surprise, saw the Toys "R" Us logo again. Had it come back from the dead?
When I walked up to the ninth floor, there it was; it is a Toys "R" Us section. But it was much smaller than before, and the variety wasn’t as vast. They mainly sold merchandise from One Piece, Chiikawa, and Pokémon, along with some lifestyle items and blind boxes. Honestly, it felt more like a pop-up store than the massive toy paradise I remembered. The only real difference was that Toys "R" Us seemed to carry more licensed IP brands. I think it’s repositioning itself as a trendy toy store.
It seems Toys "R" Us is trying to reinvent itself. I felt a bit sad, but also relieved. I miss the days when people could walk in, touch, and try out all kinds of new toys in a huge store. Still, seeing Toys "R" Us come back in a new form — transforming into what I now think of as a stylish, modern toy shop — gives me hope. No wonder people say, “The only thing constant in this world is change”.
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哈哈哈，童年时不给买的玩具，太真实啦。以前公园里面也有那种套圈的活动，也是好多娃娃什么的，我老妈不给我玩，长大以后自己去玩，已经没有那么渴望了。
因為我們長大了 😁
玩具反斗城我这里好像也有，那时候我还小，啥也不懂，等懂事的时候，好像已经找不到它的踪影了
可能是因為倒閉的關係，現在沒之前那麼多點了
三层楼高的玩具反斗城，爱好者的天堂了吧💯疫情前陪朋友去过一次，只有一层，但种类很多
還沒倒閉前的玩具種類真的多