It should be:
- easy - it's not you should get some weird token based on XPR, not HIVE, not HBD)
- cheap - clearly it's not, it's way more expensive, up to the ridiculous level
- safe - not at all, added middle man is added risk, added tokens on the way, etc
So overall; it's risky, expensive, and really, and not worth the hassle at all.
You cannot compare a 2 month old project with a centralised $ company