In various places I'm seeing a resurgence in blogging, with people wanting a slower, more personal, less corporate web experience - https://bearblog.dev/discover/
Much of it seems to correlate with more minimal tech stacks, with a touch of digital minimalism.
People are also tiring of web2 social media being so dominated by ads and algorithms that organic connection is almost impossible. Censorship is also a real problem in the corporate sphere.