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I have had a CB in my pickup but it rarely gets used. I have it in there for emergency purposes. CB requires no license and is fairly cheap. HAM radios can be somewhat expensive unless you find some decent used ones and still they are a little pricey. I paid about $450 for the one pictured and it is a used older model.

That makes sense. We had a CB in every vehicle back in the day plus one at home as a base station. The main reason was because we lived 15 minutes from town and if our parents went in to get something they wanted to be able to communicate with my sister and I in an emergency.