Some opinions make sense, to some people. Suggested content isn't reading minds. It's shaping them. Opinion producers often create the illusion of being some sort of a trusted news provider. A personalized template that has been in use for thousands of years as it evolves to become contemporary at all times. Commonly, fandom follows. So it's not that their opinion is more worthy. The people have been conditioned to be in support of it.
AI translation
"Short version: they’re saying influence is manufactured—trust, format, personalization, and repetition create consent, not truth."