How can you talk about the success and development of a brand if not a single dollar has been invested in marketing in the entire history of Hive?
Do you really think that by changing the name, money will appear to promote the new brand?
The result will be sad, on the contrary, there will be even fewer users.
Do not forget that people value not the name, but the benefits of use.
Hive has several interesting projects that use its technology. They have different names and they need to be popularized.
And not to use efforts and finances on the next castles in the air.
For example, no one will now remember the HivePunks project, which had a popular name and collected 200000 HIVE, but had no practical use.
You are viewing a single comment's thread from:
yeah only 1 time the waste marketing proposal for 150k or something like that. Manages by some dude with 0 experience in marketing / online marketing and also critic resistent.
Someone thought a Rally car would be good marketing, is like 5 years old do brand marketing.
There should be a non stop pipeline of news, updates, changes, roadmap, goals offpage. On Blogs, podcasts, websites and press releases. Is not like there is no money for it,
people value it at 0, thats the problem or give the job the wrong people.
Hive name is terrible for us.
A lot of DHF funds have been spent actually & most just fraud & waste. Hive has failed completely, we are bleeding users every year since 2021 & token price is down 98% - 99% from 2021 $3.35 high. It’s been a total failure since 2021. We need a rebrand over anything else!!!!