They have been around for a long time but just like a lot of publications they have had to make their articles increasingly absurd over the years in order to get clicks. That's basically the only way to make money these days in that industry so headlines and even the stories themselves become intentionally misleading or ever outright lies that they can get away with because it is done as an OP ED, which anytime you see that you know already that it is going to be completely false.
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