Attention is a pretty interesting concept. We underestimate attention but it's one of the most important concepts of life.
A lot of things wouldn't thrive without attention.
Let's take businesses for example. If people don't know about your business or brand, it won't grow. Attention is paramount. Attention lets people know about the service and value you're offering in your business. Then they become willing to pay.
This is why companies and brands are willing to pay for attention in the form of adverts.
Platforms that have the attention of a huge audience tend attract a lot of advert deals from top firms. These businesses are just after the attention on such platform to sell their products and services, and they are willing to pay for it.
I believe attention is more valuable than money. In fact, attention is money. This is why media platforms do what it takes to grow the attention on them. In some ways, attention can be equated with value. Value brings attention, and in turn, attention brings more value.
Attention is also influence. When thousands to millions of people pay attention to you, that's influence. They consume what you say or do. That's the kind of influence people are willing to pay for.
Attention is important on social media. People try to grow their followers on social media because it means more attention to their posts. The upside to this is that the platform pays such creators, and deals also come to them.
We live in a word where the creators with attention are the ones to make money.
Even with shows or football games. The bigger the audience, the more the adverts and the more the amount of money to be made.
Attention is also important in relationships. If spouses don't give eachother other attention, that relationship won't thrive. It's as simple as that. Attention is the engine that drives relationships.
In summary, attention is all you need.