I think it's to establish cadence so campaigning is more efficient and fun, rather than constant, more of a focused effort during the quarter. During a period you can vote but on a specific day all prior votes before that period would be reset, you don't have to vote on that day... would obviously require some update to the code.
You would be able to remove and change your vote at anytime, the specific date is just when all votes older than a year from that time are reset, any modified vote could remain constant.
E.g. Votes are on Nov. 3. On Dec 24 you decide you don't like your vote and change it. since that was past the prior vote period if you do nothing, for the next year vote the vote you changed would not be reset.
I agree with the shorter feedback cycle, no vote should remain constant because someone could not perform and we should take action.
But, this is why I said more should contribute to this idea, because you make some good points. I think we all would and I'd like to see a blend of our best ideas, rather than wait for top witness to listen to random suggestions and do what they want. How will we ensure the best collective ideas are presented eloquently? That's the purpose I'm trying to serve with this post. The campaign I'm suggesting could even be tweaked, this is just to get us all talking!
Thanks for contributing thou friend!
Resetting votes older than a year sounds better to me. :)
And yes, I agree, these kinds of discussions should be happening all the time, with ideas discussed and the best of each idea combined. A major issue I see is that a lot of low-quality ideas get put forth (the author didn't make much effort to develop the idea) and it reads like an attempt to put something out there mostly for the post rewards (I don't like what I'm saying but...). So for me this is a major reason not to engage with a lot of the proposed improvements.