"Post, build wealth"
That's been HIVE's selling point for a long time. I'm talking about promoting HIVE as an alternative to the Lightning network. The use case is much more compelling and could attract projects with thousands of users as opposed to individual users that trickle in with "Post, build wealth".
The other reason "post, build wealth" does not work is that it does not provide enough information to steer clear of Hive's crew who teach by punishment of how they do not want to see people to build and spend that wealth. That's a lot of why we can't retain ... we are down to perhaps 5K active users on "post, build wealth." Hive as Bitcoin complement fixes that, too. Come for the Bitcoin access; let One Bitcoin Club show the Hive posting ropes, and then send people forth without fear into community.