I think what would be great is to have a big company that uses hive as a back end. If a company with deep pockets came into the game, they would probably be able to create ways for easy onboarding and mass adoption. That would help the whole ecosystem. When I look how Splinterlands manages to link Hive with almost all the other blockchains, then I see what big money could do here...
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A big company with deep pockets would be great. The good part about blockchain is that the big company would not be able to censor anyone.