This is the Value 4 Value model... that's why my whole app is called V4V.app (I'm super proud of that 3 letter domain name!)
This is a core mindset change but once you make it, a whole lot of good things flow.
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I haven't been able to stop thinking about this since you spoke about it. It's like, game changing mindset to approach things like this. The sustainability will be the argument, especially with certain products / services that have fixed costs...But wow, I'm fascinated by it.
Oh btw...I need to practice what you preach lol
!CTP