I am not expecting that coingecko, cointelegraph and other big crypto news site be shilling other projects because they shall be impartial and inform people about things.
But maybe I am wrong and they are really shilling some projects receiving some money in compensation.
I am not from Steemit time but since I like to be involved I know the history and it is very difficult to understand why someone talks about it and don't talk about Hive.
If the stories are on CoinDesk, Coin Telegraph, and CoinGecko, it's likely just sloppy journalism. But I've seen a lot of this on personal blogs and smaller news sites.