Interesting concept. I think the directory idea is a good one. Some people that might not feel comfortable approaching a vendor about accepting Hive as a payment source might like the ability to know of vendors that already accept Hive to be able to utilize that option.
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@familyhistory for sure, there is so many great advantages for Business Owners... Every Hive user is a part owner of the Hive Blockchain. If it is explained well enough they might even thank you for introducing them to Hive and give you Coffee & Cake for Free! 😀