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RE: Climbing the Pyramid of Fandom - Drive the DeLorean!

in The CTP Swarm2 years ago

This is a great book, I like how it is not about customers, or followers, but about developing super fans.
I especially appreciate "examples of transformation"

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You need to be the product of your product and show them what it did to you that can help them as well.
Again, you're not selling the product, you're selling the change/solution that the product provides!

!PIZZA