Our previous post in this series. . .
Costly Mistakes for Your Online Business – Part 1,
we looked at "Mistake 1: Skipping Market Research" and "Mistake 2: Not Segmenting Your List."
If you missed this post or want to review it, you can find it at this link:
Costly Mistakes for Your Online Business - Part 1
Today, In this post, we’ll look at Mistake #3 and Mistake #4
Mistake 3: Minimizing or Disregarding the Importance of Sales Copy
One of the most profitable skills you can acquire is
the art and science of writing good sales copy..
This skill will also serve you well when writing other content like blog posts, social media posts, email messages and newsletters. The better your copy, the more reads, clicks and conversions you are likely to get.
Two key points to remember:
- Offer hope, not hype. Never play mind games with people to coerce them into a buying decision that is not good for them. Offer them real hope for the possibility that they can solve their problems, reach their goals or enjoy their interests.
- Offer help, not hype. Communicate honestly about how your products can meet their needs. Your objective is to convince them that you really can help them. Then no coercion needed if your product or service will benefit them. You just need to show them that this is true.
Instead of minimizing it, take seriously the importance of writing effective sales copy.
Mistake 4: Naming Products Lackadaisically
Did you know there are prospects who are going to make decisions about buying your product largely based on its title? It’s true. Your title can make or break the success of your product. You want to devote time for creating good titles. Avoid the mistake of taking this process causally or as an afterthought!
Keep these points in mind:
• Generate multiple titles. Then select a few of the best ones and test them. You can do these tests quickly by sending large amounts of paid traffic to different ads with different titles. But be certain to keep all other variables in the ads the same with the only difference being the product’s title.
• Feature a benefit in your title. (e.g., “How to Get Your First 1,000 Leads.”) Your audience needs to know the result or your product will help them achieve or problem it will solve.
• Use “power-words” in your title. Some of these are: you, how to, new, simple, discover, revealed, instantly, quickly, fast, and easy.
• Pique curiosity when feasible. (e.g., “The #1 Thing to Avoid if You Want Lasting Weight Loss.”)
• Utilize templates to help you brainstorm titles faster. Search online for templates with terms such as “product title templates.”
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In recap, if you want to avoid Mistakes #3 and #4 in your online business, always take seriously the importance of writing effective sales copy, and give the process of naming your product real, careful consideration.
Watch for the next post where we’ll cover Mistake #5 and offer some steps and resources for building your online business.
Until then, check out this free report:
What Does A Dream Business Look Like For You?
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Resources
Directory of Resources for Online Businesses
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Disclosure
Some of my blog posts contain links to products. These are products I use personally or come highly recommended from sources I trust. I would recommend them to my own family. At no extra cost to you, the product creator gives my nonprofit organization a small commission if you click one of these links on my blog and purchase something. This is a win-win-win situation where I get to recommend great products to my readers who benefit tremendously from these products when they buy. My organization receives a small compensation to support our mission and the business gains a new customer. And you pay the same exact price you would pay if you had found the product yourself!
These are all some really great tips. Certainly something I tend to overlook at times, but it is not less important than anything else in business and in many cases, the most important factors especially for building and driving engagement.
Thanks so much for your comment and insight...