Yes, be effective. With your previous comment, speaking one to one is not as effective as putting information out for many to get access to. Not that it shouldn't be done, but it's more demanding with less potential results. You can't convince people who don't want to be convinced.
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You're right: it's good to be effective. And it's good to share information in both mediums: online and offline.
Do you think our approach for sharing information matters?
What happens when we use an approach through which we push people further away?