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It is easier to convert users into investors/customers than to convert non users. Think of LeoDEX for an example. Many of the users came from INLEO.

Yes but I am not saying that. I am saying that without LeoDex there was nothing that brought in revenue. Leo and Splinterlands is basically the only things I know on Hive that brings in revenue as well driving users.

There are few other less popular games. @wrestorgonline has been doing some good work bringing in outsider attention.

Might be true, but do they have a model where they can/do bring value back to hive?