We lack one key thing other "social" platforms have: an effective peer-to-peer message system. A way to do "relationship marketing." A way for me so send you a message saying "hey Steve, haven't seen you in a while, hope you're OK!" to ping "dead" accounts.
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We have messaging in peakd and some other dapps, but that relies on people looking at it. If people drop off then we may lose touch.