While that might be too much, the kids will find out one way or another what transgederism is. Schools are indoctrination grounds, and then there's social media again. It just seems like no matter what, they will see these things. The ads might be too much and over about it though, raising these concerns and problems.
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It's just a funny side-effect of Republicans attacking a tiny minority because they have no bread-and-butter issues. I'm trans, Dave. I never heard about it as a kid, and still transitioned later. Parents should worry whether their children will keep talking to them as adults.