I think we have enough voices and eyeballs on Snaps for it to gain some real upward momentum with rewards, we just need to get people handing out low percentage votes as if it were just a 'like' button.
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That's true although the big whales from Hive don't seem engaging on short form content. I think we can do so much better.
If we're depending on whales to make it happen, we're not doing anything better.