I've built a small audience, and I'm pretty sure I'm bringing at least a couple dozen new eyeballs to 3Speak, but I haven't quite been able to convert that to new users yet. Hive keys are still a bit too complex for below-average Americans, it seems.
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Plenty of obstacles. People worked hard developing all this stuff. Quite innovative. For some reason after all these years I still think there's more room for innovation. Plenty of tools around, still in the box.
Probably a good time to stop thinking about it.