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Well you gotta write to blog but it doesn't have to be "you" that writes as evidenced by some people apparently using ghostwriters before using AI :S

What makes writing fun and meaningful is the journey until the text is finished. If it's not real, it was never enjoyable.

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I am talking about people who generally don't like writing/don't find it fun, they seem to think blogging is an "easy" way to make money (lol) or they read/got told that they needed a blog/website to succeed in their business endeavours :)