RE: How do you get people to join Hive and stick with it?

[daniellemurray]

Hive is working well for me. I'm just not very prolific and don't like to spend too much time on any social media. I think if you are serious about appealing to many more people, you may need to analyze your target demographic more carefully, and come up with a campaign based on that. Word of mouth or individual persuasion isn't going to work at any kind of scale - you need to build mass momentum, which is often highly unpredictable and subject to forces far beyond our control.

Comments

[steevc]

I do think there is potential in niche audiences initially, e.g. particular kinds of music. I know some have tried to get people to migrate from Facebook groups which have some limitations, but everyone has an account there already.

I'm not a marketing guy. That's why I put up questions like this :)

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