Great question, Steve!
I've found that the best way to get people to join and stick with Hive... is to not tell them about Hive at all!
Before you say I'm crazy, hear me out here 😉.
Normies don't want to hear about a truly decentralised, censorship-resistant network blah blah blah, anymore than they want to hear about the technical back-end of the internet itself.
All they want is to use an easy to use website or app that solves whatever problem they have.
"Check out LeoFinance, where you can make money chatting about crypto."
"Have you seen Splinterlands? You get paid to play cards."
Those two Hive based dApps have a simple onboarding process that takes the technical side of using a blockchain account out of it.
So for me the key to getting them to join is to completely ignore the Hive blockchain and only talk about the dApps built on top of it.
Market Hive to devs as the best place for them to build.
Then market the dApps themselves to normies.
If the dApp solves their problems better than the competition, then they'll stick with it.
The dapps are what matter to end users, but it needs to be emphasised that you get access to all of them when you join up. It bugs me that Hive is barely mentioned on the Splinterlands site. Players could be earning by posting about it. They might enjoy some of the other games too.
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