When I was very young, I used to watch horror stories and the village women would get very scared and forbid everyone from watching them. There were even some rural movies where real scenes from the family were shown and the village women would sit and cry a lot while watching them. But nowadays, there is so much use of graphics that the movies do not attract us that much or create feelings. However, creativity is needed because I have seen several movies where there is nothing new to say but rather copying or stealing others. Like I have seen some Hindi movies which are taken from Korean dramas or movies.
The best horror movies aren't the ones where everything is shown, it is one where very little is shown and the human brain is forced to imagine what it could be. It is far more frightening.