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I actually do disagree with this... there are good parental role models found on Instagram, I follow a few of them and they get thousands of views... but... they aren't getting millions of views like the grifters in the manosphere.

My question about Instagrammers is, are they actually good parents (or people in general) or is it just a facade for the clicks?

I don't know them personally, but I get the impression that they have a good mindset about parenting based on the content they create.