Excellent question: I have the answer ready
- We need buying pressure of DEC
- That translates to the desire of buying packs (currently)
- When the pack sale is over there needs to be always desirable products on the shelf
- People need to feel desperate to spent DEC and buy product
- Always
We have cut down on DEC availability well. Now we just need to have people to buy DEC. So makes products so desirable that you feel without buying it you are falling behind in the game.