The one thing this post is missing - how does an advertiser book a campaign. How do they buy "ad credits" and who / how are the campaigns approved?
By a panel?
Can any ad be injected for anything?
Its a great proposal - but advertisers need to
a) know what they're getting for their 10c / view
b) be able to self-serve and launch campaigns
c) be able to easily buy the DEC to fund the campaign
d) be able to track their results
People smarter than me probably have thoughts on this too :D
I appreciate you raising these important questions, as they highlight key considerations. My apologies for the confusion; mentioning Splinterlands ads was overly ambitious for the initial concept.
To clarify my vision: I aim to partner with an existing, reputable in-game advertising platform (e.g., Unity Ads, Anzu, Bidstack, Adverty). These specialists would handle ad sales, targeting, delivery, and reporting. We would essentially be providing the "inventory" (the ad placements within our environment), and they would fill it with their existing pool of advertisers. My preference is to integrate these outside ads, unrelated to Splinterlands, first.
Once we get that rolling, we can then explore running our own in-game ads, and also the ad service platform avenue you're looking at. Thanks again for the engagement!