The problem is that the game did not develop further. So other games have overtaken them. On Hive SPL is still the most developed game, but there are a lot of other blockchains, which are having better games in the meantime.
SPL needs to reinvent the game. New game modes and a better new player experience. Having now all players be able to play their best deck against reach other is not exactly a good npe in my opinion.
But who am I. I hope now they will look really into the issues and not only fighting the bots. That is not the main issue.