Free to play is a grind and and really boring. If anything it deters people from spending money on the game. The problem is the rich kids noob farming. No amount of skill can beat a rich idiot.
Land well you can forget about that if you are a noob as you have zero access. Likewise you can rent f-all unless you "invest". Selling is not an option if you are noob too as everything valuable that you get as a reward is soulbound or in the frontier class and worthless/unsellable.
To attract new players the devs need to see how negatively the game presents itself to new players. lack of interaction by the community team doesn't help either.
Have an uptick for making the effort to write though. :D