I think that communities are part of the answer, especially as other platforms get worse with crap algorithms and ads. I don't know what issues there are for businesses taking crypto, but there are some in the UK. It's still a very niche sector for now.
!BEER
Whenever I've talked to my customers, the feedback is that websites taking payment in crypto lose credibility. Many of my customers are in the 50-70 age range, and tend to take the (uneducated) view that any business involved in crypto is at the best slightly shady.
That's why I think an event or (even better) series of events where HBD is gamified might build traction. If paying by HBD got an HBD cashback, event prizes were in HBD, and there was a push to educate visitors what else was in the Hive ecosystem so they knew they could still use their wallets afterwards it might help grow the UK user base. I know a chap who periodically runs Warhammer 40K tournaments, so I might have a chat with him and see what the response is....
I think people are wise to be cautious. There were a fair few people at the workshops I ran last year who had been scammed one way or another. Communities may be a way in, where there is already a shared interest, once people are here, enjoying participating, and without having to invest a penny, then we could talk about payment systems.