The more "native" ad types like post, video or polls will be rendered just like any other post, so they'll probably be "immune" to blockers. It'll be up to the front-ends to decide what kind of ads to show and design how to embed them. The Native Ads protocol will do all the heavy lifting in the background (to sync all the ops) and serve ads that are scheduled to show, when they are due, which front-ends will have access to via API.
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What I'd like to see is somewhat like the Brave method where at least here on Hive frontends we can CHOOSE to see ads or not and get compensated or not accordingly. i.e. somehow the viewer gets some benefit from viewing ads and can forgo that not to see them or even, perhaps give a micropayment to the content creator instead.