To be fair, that's not just taco bell. Fast food in general has increased in price so much you might as well just go to an actual restaurant or cook at home yourself and save some bills. Either way, Taco Bell fucks hard.
Seeing them have chicken fries like Burger King is fucking weird though.
They do strange things in Asia in fast food restaurants that we also have in USA. The menus are frequently almost unrecognizable with almost every place having a rice option including McDonalds.
I haven't been to the US in I think around 7 or 8 years and when I did go I spent most of my time in large cities where everything is super expensive anyway.