This is something that is commonly made fun of in the international community. I agree that the sport is mis-named but a lot of my non North American friends have come with us to watch this and they have a great time. It isn't really about the sport so much as it is getting together with friends and having a good time. It is also a great time to have the game explained to them because I can understand why a non-fan would have a difficult time with that.
I have gone to finals in sports that I don't understand with my Aussie friends such as AFL and Cricket World Cup and when you ride someone else's enthusiasm, you have a great time as well.