I'm a fan of the Tesla brand but it's difficult to hold their stock. Many are saying SpaceX will acquire Tesla shortly after their upcoming IPO. If this happens I think we'll be seeing that new company performing much better, overall. There is just way too much bias against Tesla now as a standalone company and the SpaceX/Tesla merger would help to dilute some of that.
He already merged SpaceX and X. He probably wants to hide something in the bombs before the IPO. We will see.