Memes do more onboarding than BTC because people come into crypto nowadays for a quick x100 and that's just all they want. So more people are always left disappointed and eventually leave the way they came in. Back in the day there weren't memes, just solid projects and token here and there.
With BTC you'll need a lot of money, maybe 200k at the bottom of the 2026/27 bear market and go ahead to make 2m$, but how many people have 200k laying around? That's why knowledge is important in this space especially of other opportunities you can grow with very little